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Facebook To Open First Offices in Asia
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10 Free Twitter Tools for Analysis, Trends, And Insights
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STUDY: 57% of TV Viewers Use the Web Simultaneously
According to Reuters, Nielsen’s research shows that “57 percent of TV viewers in the U.S. who have Internet access use both mediums at the same time at least once a month. That translates to more than 128 million U.S. consumers.”
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TWITTER FEVER: 5 Red Hot Twitter Trends to Track
We’ll show you why your Twitter thermometer should be set to map geolocation, prepared for yet another Twitter app to shut its doors, unsurprised to find the demand for content analysis growing, poised for another shocking Twitter policy, and ready to see Twitter on the big screen.
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25 Social Media Guidelines
Social Media wird in ein bis zwei Jahren auch in mehr als 80% der deutschen Firmen Einzug gehalten haben. Die USA sind in Sachen Internet schon zwei Jahre voraus. Ein guter Grund, sich anzusehen, wie die großen Firmen und Organisationen auf der anderen Seite des Atlantiks ihre eigenen Richtlinien für den Umgang mit dem Social Web zurecht gelegt haben.
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Twitter does not have an Out of Office feature
So at a recent Social Media event we got to talking about the Motrin social media scandal. One of the threads that jumped out at me was the part about the mommies who responded happen to really speak out late on a Friday night. And by Sunday, Motrin has responded and removed the ads that started the whole issue – just 2 days later.
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Facebook deklassiert die anderen Social Networks - Fischmarkt
Was sich bereits Anfang des Jahres abzeichnete, bestätigen nun Zahlen aus der Markforschung von Nielsen: Facebook hat in Deutschland eine größere Reichweite als die Wettbewerber Wer-kennt-wen, StudiVZ (SchülerVZ, meinVZ) und MySpace.
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Why You Need To Stop Talking And Start Listening
Last night while having dinner at a hotel in Atlanta, I was listening in on a woman who was talking about the new Twitter account she had just set up. It was a personal story that she wanted to share with the dinner table. The only problem was that nobody at the table had any idea what she was talking about, and they didn’t really care. They didn’t understand Twitter but funny enough, neither did she. She said she had posted a few updates but that was about it because she didn’t completely understand what to do. While they may not have been the most “social media savvy” individuals, that’s not the main point of the story.
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Over 80% of Americans Use Social Media Monthly
The demographic data follows the trend we see overall—younger people are more heavily involved, but over-35s and over-55s are becoming more and more active in social networking. While 10% or less of online adults aged 18-34 are “socially inactive,” the older age ranges are showing high growth. Among adults 35-54, participation grew 60% over last year:
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Which Social Media Channels Should You Be Using?
Ive categorized and compared 7 social media channels that are currently being used by both B2B and B2C brands. Ive suggested which type of brand works best in each channel.
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How to Create a Social Media Monitoring Strategy | media guerrilla
So I was talking with a peer recently about his online community work, and in that conversation I asked him what his company’s social media monitoring and response strategy entailed. His reply:
“Oh, you know, we’re using Radian6….”
Frankly, his reply didn’t surprise me. Radian6 *is* a kick-butt service that a lot of companies are using, ours included, however, the more I think about his response and continue talking with other folks about conversation discovery, tracking, analysis, and the like, the more gaps I find….
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Starting a Social Media Strategy
This post begins a small series within the Social Media 100 series where we can start discussing the parts and premises of building a social media strategy. I’ll want your help with this. We can build this collaboratively, and I believe that the end results are that you’ll have some tools to build out your own social media strategies.
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Zutaten erfolgreicher Online-Videos
Wer sich, seine Projekte und sein Anliegen bekannt machen will, kann dazu unter anderem Online-Videos nutzen. So weit, so naheliegend. Aber was trägt dazu bei, dass ein Video viele Zuschauer bekommt? Wie potenziert man den Erfolg und wie erstickt man ihn im Keim? Ich habe hier einmal einige Punkte versammelt, die aus meiner Sicht und nach meinem Eindruck wichtig sind. Sie dürfen wie immer gern diskutiert und ergänzt werden.
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Top 15 Social Media Resources for Foodies
Ah, food… who doesn’t love food? It’s essential to our survival, of course, but more importantly, it acts as a universal language. Every culture has their own cuisine and we can communicate a lot about ourselves in how we assemble raw ingredients into delicious meals. But some of us like food more than others. So-called “foodies” are amateur gourmets who simply love food — eating it, talking about it, preparing it, and learning about it. And for foodies, the social web is an amazing playground.
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Five Conversations You Should Care About
Do you monitor social media for mentions of your brand? Is that all you’re looking for? If so, you’re just getting started. You’ll get more out of your listening activities if you cast a wider net.
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I now pronounce you monetized: a YouTube video case study
Last week the world watched in wonder as Jill Peterson and Kevin Heinz’s wedding party transformed a familiar and predictable tradition into something spontaneous and just flat-out fun. The video, set to R&B star Chris Brown’s hypnotic dance jam “Forever,” became an overnight sensation, accumulating more than 10 million views on YouTube in less than one week. But as with all great YouTube videos, there’s more to this story than simple view counts.
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The Online Ad Recession Continues. Is This What A Reset Looks Like?
The recession in online advertising, which began in the first quarter of 2009, continued into the second. Every quarter we keep track of the combined advertising revenues of the four largest Web advertising companies (Google, Yahoo, Microsoft, and AOL), which together represent the lion’s share of all online advertising revenues and is a decent proxy for the market as a whole. In the second quarter of 2009, their combined global ad revenues were $7.864 billion, down 3.4 percent from a year ago.
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Why Social Media Marketing Fails - Notes From Web 2.0 Expo panel
I had the honor and pleasure of being on a panel with my two former Forrester colleagues, Peter Kim (now at Dachis Corporation) and Jeremiah Owyang (still at Forrester). Our topic: “Why Social Media Marketing Fails — and What To Do About It“.
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Balancing Promotion And Sharing In Social Media Marketing
If your company wants to know the philosophical basis of social media, many resources indicate it rests in the notion that consumers grew tired of advertising and marketing messages all day, every day. They turned to the Internet in the late 1990s and early 2000s when the access and technology barriers to entry conveniently dropped. There, they found like-minded others to share recommendations and information with.
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Twitter Plans to Offer Shopping Advice and Easy Purchasing
Someday, when you ask your Twitter followers to recommend the most comfortable running shoe or the best digital camera, you might be able to go one step further and buy the product on the Twitter site.
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Advertising will change forever
Here’s one of the things we do at Forrester Research: we interview as many marketers as we can about their plans, identify trends and project future likely conditions, and then we put together some numbers to make a projection. If you’ve ever seen a Forrester projection, it comes from a process like this.
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Twitter’s Financial Forecast Shows First Revenue In Q3, 1 billion users in 2013
Our negotiations with Twitter (or rather Twitter’s lawyers) over our intention to publish a small subset of the 310 hacked confidential documents continue. We published the first document, a pitch for a reality television show called Final Tweet, earlier this morning.
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Twitter’s Internal Strategy Laid Bare: To Be “The Pulse Of The Planet”
On Tuesday evening more than 300 confidential Twitter documents and screenshots landed in our inbox. We said we were going to post a handful of them only, and we’ve spent much of the last 36 hours talking directly to Twitter about the right way to go about doing that. We’ll have more to say on that process in a couple of days.
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HTML5 and The Future of the Web
Some have embraced it, some have discarded it as too far in the future, and some have abandoned a misused friend in favor of an old flame in preparation. Whatever side of the debate you’re on, you’ve most likely heard all the blogging chatter surrounding the “new hotness” that is HTML5. It’s everywhere, it’s coming, and you want to know everything you can before it’s old news.
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Startup 101: Introducing Our Serialized "How to Build a Startup" Book
“Startup 101″ is a serialized book about the thrills and spills of starting a Web technology venture. It will be a regular feature in our new channel ReadWriteStart, dedicated to profiling startups and entrepreneurs. Startup 101 is for first-time entrepreneurs who want to go through the whole startup life cycle – including raising money, building a valuable business, and making a lot of money by selling the venture or taking it public.
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10 Reasons Why PR People Need to be on Twitter
As Twitter continues to grow in stature and credibility, it’s important that public relations practitioners (as well as other professionals in marketing and corporate communication fields) develop a deeper understanding as to what all the fuss is about.
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Data on Social Media Use
According to a new study by Anderson Analytics that involved 5,000 U.S. social media users:
61% of social media users are under age 35
55% of social media users are female… -
Understanding Google PageRank
Google PageRank (PR) is a link analysis algorithm developed by Google’s Larry Page and Sergey Brin in the late 1990s. Google PageRank contributes to your search engine ranking on Google search engine results pages (SERPs).
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Cross Reality Will Change Your Life, But at What Cost to Your Privacy?
Yesterday we explored an emerging trend called “Cross Reality”, one term for when sensor networks meet online virtual worlds.
As this trend becomes more common over the next few years (and it will, as both Web-connected sensors and virtual reality ramp up), what are the implications on how people use the Web?
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5 Steps for Successful Social Media Damage Control
I spent many years of my career in the hospitality business and the first rule of thumb when dealing with customers was, “if a guest had a positive experience, they’ll tell 3 people and if they had a negative experience, they’ll tell 10.”
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Facebook Advertising to Surpass MySpace by 2011
MySpace has been losing “face” over the course of the last year. With sliding traffic and attention as well as shifts in management and reductions in staff, MySpace is not only a place for friends, but also a place for skeptics.
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The Value of Dynamic Signals
It’s been called micro-blogging, micro-sharing and a variety of other phrases including the word ambient. But there’s a significant attribute that’s been less discussed and is critical to both business and social implications regarding how we live and work. Technology allows us to signal our every movement, thought, action and status in real time.
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HOW TO: Manage Social Media Goals and Expectations
You have insightful tweets, write amazing blog posts, and can make a viral video like it’s nobody’s business. So why don’t you have 500,000 followers, 50,000 views per video, and your own personal social media army?
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Here’s How FriendFeed Will Generate Revenue
When people ask me to describe FriendFeed, I usually begin by noting, “FriendFeed is a social bulletin board service”. At the most basic level, FriendFeed is a forum. The only difference is that instead of users starting threads, they typically suck in threads from other social services like Twitter, Flickr, YouTube, etc.
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Wir stehen vor einer Konterrevolution
Der interaktive Konsument revolutioniert das Marketing. So lautet der erste Satz unseres Credo. Die Revolution geht hier also vom Volke aus, von den Konsumenten. Das Internet hat sie in die Lage versetzt, sich direkt und ohne Mittelsmänner aus beliebigen Quellen weltweit zu informieren, ihre eigene Meinung frei zu äußern und Waren oder Dienstleistungen in einer nie gekannten Auswahl beziehen zu können.
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froodies.de liefert Lebensmittel
Der Versand von Lebensmitteln ist das letzte große Potential, das im Online-Bereich noch nicht bedient ist”, sagt Lutz Preußners, Gründer von froodies.de.
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Tweetraising: The Potential For Charities On Twitter
Twitter has been hailed as an incredibly useful marketing tool for businesses and brands, both big and small, to disseminate information and engage with consumers on a massive scale. But what about non-profits?
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Medienkompetenz braucht Sozialkompetenz
Die Medienarbeit ist erschüttert. Ganze Redaktionen, wie IT-Reseller, werden entlassen und die Bleibenden sollen die Website besser be-texten. Der Auftrag: Das Printmedium webfähig zu machen und Umsätze erzielen.
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How to Build Credibility
How do you rate when it comes to credibility? But more importantly, how do you go about getting credibility if you don’t have any or not much of it? Important question for bloggers – Andrew Rondeau from We Build Your Blog shares some tips on building credibility as a blogger.
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How you can use Social Media for Online Business Branding?
Today, online branding is a buzz word in the market. Online business branding requires the development of unique, strapping, and favorable associations in the minds of the people over the internet. Business having excellent website and a well designed logo has greater advantage to differentiate itself from competition and earn more profit in less marketing spending. However, online branding is lot more than just having a logo and a website. It involves extensive internet marketing strategy to stand your brand out of the crowd.
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Top 10 Ways to Leverage Live Streaming on the Social Web
Sharing:
1. Self-Promotion
2. Pay-Per-View
3. Events
4. Marketplace
5. Grow Your AudienceEngaging:
6. Feedback & Research
7. Tapping Into the Social Graph
8. Recommendations
9. Engagement
10. Re-purposing Content